Boreal

Cannabis/

Boreal is a company located in Alberta, Canada, where the use of recreational marijuana is legalized.

 

The developed logo represents the boreal region (north), where the company is located, forming the junction between a snowflake and the silhouette of the Cannabis.

 

Because it was a new niche market, we sought a graphic language that portrayed the modern and young spirit of the company.

 

This was the concept of tea packaging, where the botanical illustration of the leaves of the herb, as well as the colors and finishes applied in the sachet and stand up pouch, highlight the product's refinement.