Happy Hour is a frozen dessert line with 5% alcohol available in Canada. For this product was developed logo and packaging taking into consideration your target audience.
The logo is based on a modern and geometric typography, with two letters of the name forming symbols that illustrate the concept of the product.
For packaging, the emphasis is on the connection between gelato and beverages, making clear the presence of the alcoholic beverage in the composition of the product. Each flavor gains its own main color in order to facilitate the differentiation between different flavors. In addition, the fruit corresponding to each flavor appears as an ornament.